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Self-custody · No monthly fee

A card that keeps earning while you spend.

Spend anywhere Visa is accepted while your USDC balance never stops working. The card pays itself off from your balance every month. Your keys stay yours.

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First-cohort priority Self-custody from day one No spam · unsubscribe anytime US launch first

Early access opens in small groups. No spam.

Issued through our card partner on Visa rails · yield via Aave V3 · USDC by Circle.

Normies app running on iPhone, with the yellow Normies Visa card beside it
Earns while you spend
Aave V3 · variable APY
Anywhere Visa works
200+ countries & territories
Auto-pays monthly
No APR · no minimum payment
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The stack

CardVisa via card partner YieldAave V3 where the yield comes from CustodyPrivy MPC keys on your device BalanceUSDC dollars by Circle

How it works

Spend now. Your balance
keeps earning.

Purchases go on your card. Your USDC stays put, earning the whole time. Once a month, the card pays itself off from your balance.

1

Tap anywhere Visa works

Pay like you would with any Visa card, in-store or online. The purchase goes on your card's monthly statement.

Tap
2

Your balance keeps earning

Nothing leaves your USDC balance when you pay. It stays in Aave V3, earning the whole time. No lockup.

Earn
3

The card pays itself off

Every month the statement auto-pays from your balance. No APR, no minimum payment, it never revolves.

Done

Card features

Everything a bank card does.
Plus the things yours should.

Freeze it in one tap, spin up virtual numbers, earn cashback in USDC. All from the app.

Works everywhere Visa does

Everywhere Visa is accepted, across 200+ countries and territories. Online and in-store, Apple Pay and Google Pay.

Self-custody by default

Private keys live on your device via MPC. The system is designed so Normies doesn't hold, move, or freeze funds. If we disappeared tomorrow, your balance stays yours.

Continuous yield

Idle USDC earns on Aave V3 from the second it arrives. No staking, no lockup. Withdraw anytime in a single transaction.

Pays itself monthly

Purchases go on your statement while your balance never stops working. Once a month the card auto-pays from your balance.

Cashback in USDC

Every purchase earns cashback, deposited as USDC in your balance. Higher rates on groceries and subscriptions.

Freeze in one tap

Lost the card? Freeze instantly in the app. Unfreeze the same way. Unauthorized charge? Full Visa dispute protection through our card partner.

Inside the app

Your balance, live, to the cent.

Your yield ticks up in real time. Freeze the card, spin up a virtual number for a merchant, or move funds, all from one home screen.

  • Continuous yield accrual, visible down to the cent
  • One-tap freeze, instant virtual numbers
  • Transaction feed with merchant, amount, yield impact

Two cards, one balance

Virtual on day one.
Metal on request.

Same balance, same benefits. Pick the form that fits.

Normies
4729 •••• •••• 2048
VISA

Virtual Card

Instant the moment you verify. Tokenized in Apple Pay / Google Pay in 30 seconds. Unlimited virtual numbers for per-merchant privacy.

InstantApple/Google PayUnlimited numbers
Normies
4729 •••• •••• 5678
VISA

Metal Card

A premium metal card, shipped free to your door when you request it. Same balance, same benefits.

MetalPremium finishFree shipping

The math

See what idle money is costing you.

Drag the slider. We'll show an illustrative comparison vs. a typical checking account paying the 0.07% national average APY. Actual Aave V3 APY is variable and changes continuously.

Balance

$10,000

$500$100,000

You'd earn in a year

$500.00

Earning $0.00007923 / second at the assumed rate

Illustrative. Assumes 5% APY, variable and not guaranteed. See Disclosures.

Same balance in a typical checking account (0.07% national average APY) $3.50

Lock in your spot

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Side by side

Normies vs. your bank card.

Row by row against a typical bank card, including where the bank still wins.

Typical bank card Normies
Balance earns yield while you spendNoAround 5% APY, variable
Self-custody, you hold the keysNoYes
Monthly fee$0–25$0
Cashback on every purchaseRareYes, in USDC
Freeze / unfreeze in one tapSometimesAlways
Works anywhere Visa is acceptedYesYes
FDIC insuredYes, up to $250kNo, see disclosures

Security

Normies is built so we alone
can never move your money.

Your private key is split into three shards using multi-party computation (MPC). Two of three are needed to sign. We never hold or see the full key.

Security audit Internal review complete. An external security audit is planned; we publish details when the engagement letter is signed.
Threat model
Shard 1 · Your device

Device shard, stored in your phone's secure enclave. Lost with the phone, replaceable with the other two shards.

Shard 2 · Your auth

Auth shard, derived at login time from your email + passkey. Never written to disk on our side.

Shard 3 · Recovery

Recovery shard, held by Privy under access controls they publish and audit against SOC 2.

2 of 3 to move money Normies holds 0
Threat model, honest accounting →

MPC key management

Three-shard split via Privy. The key is never assembled in one place. Device + auth + recovery.

Bank-partner card issuing

Issued through our card program partner on Visa rails. Fraud disputes work exactly like any Visa card.

Audited DeFi yield

The Aave protocol has run since 2020 (V3 since 2023), audited many times over, with billions in deposits.

Where it works

Anywhere Visa is.

Apple Pay and Google Pay supported on day one. Expected at launch: a single 1% flat FX markup on non-USD purchases and no surprise fees.

Global acceptance 200+ countries & territories Everywhere Visa is accepted
The Visa network Issued through our card program partner on Visa rails
Network Visa
FX markup, expected at launch 1% flat
Wallets Apple · Google Pay
Partner ATM fee, expected at launch $0

Spec sheet

Limits, fees, and the fine print.

What we expect at launch, in plain English.

Spending limits Daily / monthly

Sensible daily and monthly limits apply; the full schedule is published at launch.

Fees All-in

Expected at launch:

  • Monthly / annual fee: $0
  • Yield haircut: 0%, you keep the full Aave V3 rate
  • Foreign exchange: 1% flat, no hidden spread
  • Partner ATM (AllPoint + MoneyPass): $0 · others: $2.50
  • Replacement card: $0 virtual, $25 metal (first one free)
Supported assets Balance

Your balance is held in USDC on Base and routed through Aave V3 for continuous yield. Purchases go on your card's statement, which auto-pays from your balance every month. Support for more stablecoins is planned.

Compliance & eligibility US rollout

Launching to US residents 18+ first, with more markets to follow. Identity verification is required. Issued through our card program partner on Visa rails under a regulated bank-partner program.

What happens if Normies disappears Self-custody

Your USDC lives on-chain at an address only you can sign from. If Normies shut down tomorrow, you'd export your MPC shards and keep spending from any wallet. The design keeps custody with you.

Quick answers

What you're probably wondering.

Quick answers here. The full FAQ goes deeper.

Is my money actually safe without FDIC?

Different risk model. FDIC covers up to $250k if a bank fails. Self-custody means there's no bank to fail, your USDC sits at an address only you can sign from. The risk shifts to smart-contract and stablecoin-issuer risk, which we document transparently.

What's the current APY?

Variable, around 5% on USDC supplied to Aave V3. The app shows the live rate. You keep what you've already earned even if rates drop.

When does the card ship?

Early access opens in small groups. When it's your turn, your virtual card is ready as soon as you verify, and the metal card ships free on request. Join the waitlist →

What happens when I spend?

Your purchase is authorized on the Visa network and goes on your card's statement. Your USDC balance stays put, still earning, the whole time. Every month, the statement auto-pays from your balance. It never revolves.

Are there fees?

We expect no monthly fee, no minimum balance, and no yield haircut at launch. International purchases carry a small FX markup. The full fee schedule is published at launch.

See the full FAQ

Waitlist open

Get the card that keeps earning.

Join the first cohort. We'll email you the moment your card is ready to activate.

Thanks, you're on the list.

First-cohort priority Self-custody from day one No spam · unsubscribe anytime US launch first

Early access opens in small groups. No spam.

Normies
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Join the Normies waitlist
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