From the founder

Why this company exists.

Ilan Rakhmanov Founder & CEO

The financial stack most people use is fragmented, outdated, and not designed for how money actually works today. You have a bank account in one place, a crypto wallet in another, a card tied to neither, and no single view of the full picture. The pieces exist. Nobody has put them together well.

That's what Normies is. Not a crypto app. Not a neobank. Not just a wallet. All of it, built for people who want to actually use modern financial products, not just download them.

We're at the stage where the founding team defines everything: what we ship, how we work, what kind of company we become. If you want to be part of that, this is the moment.

Where we are right now

Not concept stage. Execution stage.

Every major infrastructure piece is either signed, live, or finalizing.

Done

Card Program

Card partner MSA signed. Program in implementation.

Live

Wallet Infrastructure

Self-custody wallet layer fully integrated and functional.

In flight

Banking & On-Ramp

Stablecoin infra and fiat rails finalizing with our banking partner.

Done

Compliance & Legal

BSA/AML program built and operationalized. Corporate structure complete.

In flight

Mobile App

React Native v1 in development. Architecture and design complete.

Beta

Building toward launch. Hiring the team to get us there.

Open roles

Four founding-level seats.

Every role is full-time, at the founding / early leadership level, with equity that reflects that. These aren't early employees, they're co-builders.

Head of Banking, Payments & Strategic Partnerships

FoundingRemoteFull-time

Cards · Banking rails · On/off-ramp · Partners · Commercial strategy

Mission

Make Normies work in the market, not just as a product, but as a real financial platform. You own the card program, the banking and payment rails, the on/off-ramp infrastructure, and the commercial relationships that make all of it run. This isn't a narrow BD role. It's the person who closes the partnerships, implements them, and keeps them running.

Why this role matters: This is the person who makes Normies real in the market, a financial platform with real partners, real rails, and real infrastructure behind it.

What you'll own

Card program strategy, partner relationships, and implementation follow-through
Banking rails, ACH/wires, virtual accounts, and settlement infrastructure
On/off-ramp partnerships and operational readiness
Commercial negotiations with issuers, processors, sponsor banks, and networks
New partnership sourcing across payments, rewards, banking, and growth
Cross-functional coordination with product, engineering, compliance, and operations

What we're looking for

Direct experience in fintech, payments, cards, neobanks, or BaaS
Strong grasp of issuer / sponsor bank / processor / network dynamics
Comfortable doing both the BD conversation and the implementation follow-through
Startup mentality: high ownership, high urgency, low ego
Can turn partner complexity into internal clarity

Apply for this role → Email careers@normies.co with subject Head of Banking & Payments: [Your Name]

Head of Growth

FoundingRemoteFull-time

User acquisition · Activation · Retention · Referrals · Growth experiments

Mission

Turn a great product into a real user base. You start with zero, building the waitlist, shaping the launch cohort, and constructing the systems that make growth repeatable. This is full-stack growth: analytics, acquisition, onboarding, lifecycle, and product-led loops, all in one role.

Why this role matters: Great product without growth is a demo. This person is the difference between a product people love and one that reaches the people who need it.

What you'll own

Waitlist strategy and launch cohort curation
Acquisition testing across paid, creators, communities, affiliates, and partnerships
Funnel analysis and onboarding conversion improvement
Referral and product-led growth loop design
Lifecycle campaigns, retention programs, and re-engagement flows
Growth reporting across acquisition efficiency, activation rates, and cohort retention

What we're looking for

Consumer growth experience, fintech, crypto, marketplace, or app growth preferred
Strong experimentation mindset with comfort across both numbers and creative
Can move from idea to test to insight quickly without needing a large team
Understands cohort analysis, retention curves, and acquisition efficiency
Finds scalable loops, not just channels that burn budget

Apply for this role → Email careers@normies.co with subject Head of Growth: [Your Name]

Head of Marketing

FoundingRemoteFull-time

Brand · Content · Social · GTM launches · Positioning

Mission

Define the voice, build the presence, and create the narrative that makes people want to be part of what Normies is building. This is not a content execution role. It's the person who shapes how the category understands us, across brand, social, product launches, and the founder's own platform.

Why this role matters: In a crowded market, how you're understood is often the difference between a product people try and one they tell their friends about.

What you'll own

Brand strategy, messaging architecture, and voice guidelines
Content strategy across site, social, announcements, and product launches
GTM planning and campaign execution for every major launch
Organic social presence and content calendar
Founder narrative support for fundraising, partnerships, and press
Market storytelling across banking, crypto, cards, tokenized assets, and trust

What we're looking for

Strong background in startup marketing, fintech, crypto, or consumer product marketing
Excellent written communication, can turn complexity into one clear sentence
Can build a category narrative, not just fill a content calendar
Understands consumer fintech and crypto culture without being captured by either
Can make a product feel aspirational, clear, and trustworthy simultaneously

Apply for this role → Email careers@normies.co with subject Head of Marketing: [Your Name]

Head of Product

FoundingRemoteFull-time

Product strategy · Roadmap · User research · Prioritization · Execution

Mission

Own the product brain of Normies. This is a genuine product leadership role in a genuinely hard problem space: self-custody wallets, cards, banking rails, tokenized assets, and compliance UX, all in a single consumer app. The person who does this well defines what Normies becomes.

Why this role matters: This is the person who turns an ambitious vision into something people actually love using. The roadmap they set in the first 90 days shapes everything that follows.

What you'll own

Product roadmap across wallet, cards, banking, savings, tokenized assets, and transfers
PRDs, feature definitions, and launch scope discipline
User research, interviews, and feedback synthesis
Competitive intelligence and market positioning input
UX and flow-level product direction with design
Cross-functional alignment across founder, engineering, design, compliance, and growth

What we're looking for

Strong consumer product background, fintech, crypto, or wallet experience is a major plus
Excellent product judgment, especially about what not to build
Comfortable owning both strategy and execution, often on the same day
High empathy for users, while balancing business, technical, and compliance constraints
Finds hard multi-dimensional product problems interesting, not frustrating

Apply for this role → Email careers@normies.co with subject Head of Product: [Your Name]

Why join

Six reasons to pick Normies.

You're building the actual product

Not inheriting someone else's decisions. The architecture, the UX, the GTM, the culture, you're shaping it from here.

The problem space is genuinely hard

Consumer fintech + crypto rails + cards + self-custody + compliance + growth. Cuts across disciplines a single-domain company can't.

Remote-friendly, async-first

No required location. We do require clear written communication, high ownership, and the ability to operate without hand-holding.

Founding-level equity, for real

We give meaningful equity to the people who join early. The people who join now own something real.

The timing is real

This isn't an open req at a company with 500 employees. The first five people make the first five years. That window doesn't stay open.

Infrastructure is real, not a pitch

Card partner signed. Wallet infra live. Banking rails finalizing. Compliance built. Not pre-product looking to validate an idea.

And six things we hire for

Ownership. You see the problem, you take it, you solve it.
Taste. Design, copy, logic, tone. Good enough is not good enough.
Clarity. You make the complicated thing simple, in writing and in build.
Speed with judgment. Fast and right are not opposites.
Ambition without theater. Less about the plan, more about the ship log.
Trust as product. A finance app nobody trusts is not a finance app.

Compensation & equity

Comp, straight up.

We offer founding-level equity packages because these are founding-level roles. Early-stage equity is a long-term bet, and we make sure the people who take that bet fully understand what they're getting.

Founding team roles at Normies carry meaningful equity ownership, the kind that matters if we build this right. We'll share the specific range for your role in the first conversation.

Base compensation is competitive for the stage. We're not asking people to take a dramatic pay cut, we're asking them to also care about the upside.

Location: Remote-friendly, no required geography
Type: Full-time, founding-level
Stage: Pre-revenue, pre-Series A · Building toward launch
Equity: Founding-level, range shared in first conversation

Is this a fit?

It's not about credentials.

It's about how you work and what you want from the next chapter.

You'll thrive here if you…

Identify problems before being asked and solve them without waiting for permission
Can zoom out to see the strategy and zoom in to execute the detail, often on the same day
Communicate in writing with clarity and precision
Are honest about what you don't know and fast about learning it
Want your decisions to actually matter, not get filtered through five layers
Care about building something that genuinely works, not just something that ships

This probably isn't right if…

You need a structured environment with clearly defined swim lanes
You prefer waiting for process before starting something
You measure success by headcount or title, not by outcomes
You want a stable, predictable role at a company that already knows what it is
Ambiguity feels like a problem rather than a starting point

Hiring process

High signal. No bureaucracy.

We move quickly for the right people and tell you directly if it's not a fit.

Intro conversation
Quick and direct. We want to understand who you are and why this, why now. 20–30 minutes.
Role deep-dive
Experience, judgment, and how you think about the specific domain. We'll push on real scenarios.
Practical or strategic case
Something real and relevant to the role. Not a take-home that takes 10 hours.
Founder conversation
Direct conversation with Ilan. Alignment on direction, values, and mutual fit.
Decision
We give you a clear answer quickly. If it's yes, we move fast on the offer.

Apply

Send your application to: careers@normies.co

Subject line: [Role Name]: [Your Name]

Include:

Your LinkedIn or resume
A short note: why Normies, why this role, why now
Anything you've built, launched, led, or grown that's relevant

Work samples, case studies, product writing, growth teardowns, anything that helps us understand how you think is welcome and encouraged.

Don't see the perfect role?

Reach out anyway.

We're always interested in meeting exceptional people excited by consumer fintech, crypto infrastructure, product design, growth, marketing, banking rails, and building category-defining products.

General interest →

Normies is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.